Cirque du Soleil is looking to diversify its repertoire by expanding into Broadway-style shows and is creating a new division called Cirque du Soleil Theatrical that will be headed by Las Vegas theater impresario Scott Zeiger.
The Montreal-based Cirque said on Tuesday that the new division will mount new productions that will use the company’s signature style and aesthetic, but that will provide a “very different experience” for Cirque du Soleil audiences.
A New York spokeswoman said that the productions are meant for Broadway, London’s West End and tours traveling to Broadway-sized venues.
