Australia: Incentive groups flock to Cairns region

Tropical North Queensland has seen a steep increase in the number of incentive groups, with 116 organisers choosing the Cairns and Great Barrier Reef region as the destination to reward top-performing employees in 2012-2013, an increase of 50 per cent.

Business Events Cairns & Great Barrier Reef director Rosie Douglas said the latest Queensland Business Events Survey figures showed the lucrative incentive market was up from 78 groups the previous year.

“We experienced an overall increase in international business events delegates up from 10,075 to 11,068 and this growth was largely driven by international incentive groups,” she said.

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