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The Las Vegas Convention and Visitors Authority and the Consumer Electronics Association have signed a Memorandum of Understanding between the World Trade Center Las Vegas and the World Trade Center Mexico City.
The agreement encourages both cities to co-market under the World Trade Center brand (World Trade Centers Association) creating access to key trade information and market research, and facilitate business trade missions around the world.
In 2010, CEA was given the rights to the World Trade Center Las Vegas license and partnered with the LVCVA to attract more international visitors and trade events to Sin City.
