SANCB, part of South Africa Tourism, was formed in 2012 with the task of growing the business events sector in South Africa, acting as a one-stop-shop of information, advice and assistance for hosting business events in South Africa.
Gary Grimmer, chief executive of GainingEdge, said that South Africa has the proven capability, capacity and an impressive track record when it comes to the successful hosting of major international business events and incentives.