The newly-appointed head of the Dubai Convention and Events Bureau (DCEB) has revealed the organisation’s ambitious strategy for positioning the emirate as a leading business events destination in the world.

Steen Jakobsen, Director of Convention and Business Tourism at DCEB, a division of Dubai’s Department of Tourism and Commerce Marketing (DTCM), has outlined a three-pronged approach to winning more business, with the focus on congresses in particular.
“Business events are a very important part of Dubai’s 2020 Vision,” said Jakobsen, referring to the DTCM’s target 20 million visitors by 2020 – a figure predicted to increase to 25 million now the emirate has won the bid to host World Expo 2020.

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