According to a 2011 Global Meetings Procurement Agency HelmsBriscoe report, the value of China’s conference and events industry was estimated at $150 billion, with tens of millions of conferences held every year. The Chinese MICE industry itself is increasing at 20 percent annually. Meanwhile, a 2012 study by PhoCusWright reveals doubling of China’s travel gross bookings over a span of 5 years, from $54.8 billion in 2009 to $105.5 billion in 2013.
Returning exhibitors to IT&CM China 2014 cite strong business generation results as a reason for coming back to the show.