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IBTM Global Research has revealed an increased level of optimism from European buyers and suppliers, with 93 percent of all buyer respondents predicting that conference and events business in Europe would either increase or stay the same over the next 12 months, compared with 86 percent in the last 12 months.
Buyers selected the top ten countries for events in Europe over the coming year by volume. These include Spain, Italy, Switzerland, United Kingdom France, Germany, Russia, Ukraine, Netherlands and Turkey.
