resh succulent seafood, untouched wilderness landscapes and world class attractions are all on the menu this week as Business Events Tasmania host some influencial visitors. Seven Chinese business event organisers and two Chinese media representatives will be exploring some of southern Tasmania’s destinational highlights on a three-day familiarization, showcasing Tasmania as a high end business event destination for the Chinese market.
Business Events Tasmania CEO Stuart Nettlefold said “Media coverage is dominated now by the importance of China to the Australian economy and it’s no different in the business events industry. China is now Australia’s fastest growing inbound tourism market and largest contributor to international visitor spend. We see real potential for Tasmania, as a particularly attractive business event destination for China and Hong Kong.”
“Through our relationship with Business Events Australia, these event organisers have been specifically selected with the knowledge that they have corporate business events that would be well suited to Tasmania as a destination. The familiarisation is the perfect introduction to Tasmania as a new business event destination for their clients who are already quite familiar with Melbourne and Sydney.