The number of unique visitors to the top 30 audited exhibitions in Australia and New Zealand has increased by 30 percent for the 2013 financial year according to figures released by the Exhibition and Event Association of Australasia (EEAA) and the Audited Media Association of Australia (AMAA).
EEAA chief executive, Joyce DiMascio, said the new audited data from the AMAA provided solid evidence of the power of exhibitions to drive incremental visitation to the cities which host them.