Tourism Australia wins ‘Best Destination’ award
Tourism Australia has been voted the ‘best destination’ marketeer at the annual World Routes in Chicago, praised for its successful collaborative approach to global aviation development. “Tourism Australia is characterised by its extensive marketing activities and joint campaigns with more than 20 international airlines, as well as strong partnerships with Australia’s airports and […]
Brisbane Convention and Exhibition Centre to Host 29th International Horticultural Congress
The Brisbane Convention and Exhibition Centre (BCEC) is playing host to the 29th International Horticultural Congress (IHC 2014). Over 3,500 of the World’s leading horticulture experts from 100 countries have taken over the Centre to discuss all things horticultural, from fruit and vegetables to health and an improved environment. This year’s congress […]
Australia: Time to enter the Australian Event Awards
Event organisers, industry suppliers and organisations from around the country have just eight weeks left to plan their entries and submit their events and products for the Australian Events Awards in a bid to be nationally recognised for their achievements between July 1, 2013 and June 30, 2014. The Australian Event Awards is the […]
Tourism Australia investigates tech to tell Australia’s story
Tourism Australia outlined how it is utilising news-style content and social media to better tell the brand story of Australia, at the Mumbrella360 conference. TA’s chief marketing officer (CMO), Nick Baker, told the conference that the tourism board was also considering how virtual reality could be used to better share Australian travel insights with the […]