FOCUS ON DESTINATION MARKETING AND NATIONAL CONVENTION BUREAU’S

Yesterday, at the Marriot Park Hotel, the ICCA Meeting for Mediterranean members came to its conclusion: as well as reflections on trends and market perspectives, an update has been given on congress governance in those countries that do not have a National Convention Bureau … and good news from Italy.

The ICCA Mediterranean Chapter Summit concluded its work. This annual meeting of the International Congress & Convention Association’s Chapter, brought together members from Croatia, Cyprus, Spain, Greece, Italy, Malta, Monaco, and Turkey. There was great satisfaction amongst the 70 participants from the different countries, and the organisers, for the two days of work which allowed the ICCA members to confront each other on themes of common interest and those tied to the development of congress destinations.

“I believe that the main object of the Summit, that of being a moment of aggregation and cohesion between members of the Mediterranean area, was fully satisfied” commented Martin Sirk, ICCA’s CEO. “From my point of view, the exchange between members on the themes of market and business is the best way to realise that most problems are common to all countries and that solutions can be shared”.

The second day of the Summit, Chaired by Pier Paolo Mariotti, Meeting Manager of EURAC in Bolzano, focused on trends and market perspectives as well as on the debate between representatives from some of those countries where there is a lack of a National Convention Bureau, who illustrated their strategies of destination marketing aimed at the meeting and event sector.

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