The ‘Champagne Effect’: Is Business Better for Caterers?

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The ‘Champagne Effect’: Is Business Better for Caterers?

Along with official reports from economists and the government, certain signs—such as a spike in RV sales—show that the economy is improving. Recently, a prominent London-based caterer predicted a boost in business based on improving sales of champagne.

 

So is the “champagne effect” a true business barometer for special events? Special Events has polled some top caterers, and here are their replies:

 

Although “London isn’t Baltimore,” jokes Jerry Edwards, CPCE, head of Chefs Expressions of Timonium, Md., he points to some “smoke signals” that show an improving economy.

 

“‘Smoke signals’ I see is that we are getting our price, not the requested discounted price we dealt with the past 5 ½ years,” he notes. “Other smoke signals are that people are ordering full bars again with specialty cocktails.”

 

When champagne rules …

 

Champagne says are “absolutely” up, notes Robin Selden, managing partner with Marcia Selden Catering of Stamford, Conn.

 

“We’ve been adding some fun additions such as pomegranate seeds, blood orange, fresh basil and lychee to the champagne,” she adds. “Champagne is a great upsell for the client that’s willing to spend and wants a more luxurious feel to their event.”

 

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