MPI: Canadian Business Events Generate Billions for Economy

The Meeting Professionals International Foundation Canada announced the preliminary results of the Canadian Economic Impact Study (CEIS) 3.0 on National Meetings Industry Day. The complete study will detail the economic significance of meetings–specifically business events–held in Canada in 2012, and is a continuation of reporting published in 2008 and later updated in 2009.

Significantly, it is also the first report to quantify the value delivered by the meeting and event industry to Canada’s economy at the regional, provincial and metropolitan levels.

“We believe this latest research will be instrumental toward enhancing the perception of the meeting and event industry in Canada–similar to past reports,” said Paul Van Deventer, president and CEO of MPI, in a statement.

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