They came. They saw. The UAE conquered. As the last of 14,500 Chinese visitors, brought to the emirates by Nu Skin, had boarded their flights home on April 16, Dubai, Sharjah and Abu Dhabi were able to reflect on 10 days of fevered activity and two years of meticulous planning that enabled them to accommodate and entertain one of the largest incentive groups the nation has ever hosted.

In recent years, Nu Skin has become celebrated for the trips laid on for its star performers. The American multi-level marketing and direct-selling personal care company uses group incentive tours to motivate and reward those employees who have generated the best returns and, in the last two years, its Chinese division took 6,000 delegates to Phuket in Thailand and 2,000 delegates on a cruise to Thailand, Malaysia and Singapore. For many destinations in Asia and beyond, it’s a company whose business is certainly worth courting.

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