ITE & MICE 2014 sees increase in quality buyers

Post-show data from this year’s Hong Kong International Travel Expo & MICE (ITE & MICE) indicates that visitors to the show are becoming increasingly discerning, with 86 per cent having singled out ‘information on developing markets’ as their main objective.

The majority of visitors from the business events and corporate travel segments came from non-travel related companies such as banking and insurance organisations, followed by event organisers and representatives from education and training. Some 11 per cent were from government and trade associations.

Overall, 61 per cent of the delegates have decision-making, budgeting or sourcing responsibilities at their companies.

The show was made exclusive to members of the travel trade on the first two days and recorded 12,308 visitors in total, a 3.7 per cent increase from last year.

Out of the 650 exhibitor stands at the 2014 show were newcomers from Berlin, Czech Republic, Indonesia, Italy, Malaysia, Palau, South Africa, Sweden, Taiwan’s Tainan City and Thailand.

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