Google tools that can be used successfully to promote events are rather undervalued, despite the fact that they are largely free, and can be accessed through desktop or mobile. Here is a brief overview.

1. Google Maps
The most commonly-used maps in the world are an excellent promotional tool for a venue: as well as providing its precise location and enabling visitors to calculate their route to it, they offer a series of other advantages: a privileged position in Google searches, a profile with a photo and user reviews, with the possibility to reply and post updates. Finally, users can view events to be held at the venue and purchase tickets.

2. Google Business View 
Google Business View is not free of charge, but offers 360° virtual tours of the venue at a resonable price, which can be viewed on maps as well as on the venue’s own website.

3. Google Plus events
The event creation service on Google Plus has some advantages over the Facebook service of the same name: first of all, it is easy to create an event with a choice of preset themes, and the service can send out multiple invitations and sync with Google Calendar on Gmail and on Android. This last function in reality borders on spam, because it automatically inserts notices, even for events for which attendance has not been confirmed. Finally, the Party mode is a highly interactive function, as it automatically uploads and shares the photos of guests at the event.

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