Events Industry Gathers to Support the International Festival for Business

The events industry added its support to the International Festival for Business with a two day programme (1-2 July) of meetings, events and networking within the festival’s host city of Liverpool.
Representatives from across the business events industry were also treated to a familiarisation tour of Liverpool as part of a collaborative industry wide endorsement.

Liverpool Convention Bureau, Liverpool Football Club and the Concerto Group at the Liver Building, provided the hospitality for the delegation, with ACC Liverpool creating a networking and hospitality hub exclusive to members of the UK events industry.

“The International Festival for Business is a classic case of how one event can spur business growth and economic benefit across multiple industries,” commented Michael Foreman Head of External Relations for ABPCO, who leads the Event Industry Collaborative Initiatives committee. “Liverpool proved itself a warm, hospitable and dynamic host and the entire delegation were hugely impressed with the quality of facilities, and dedication from the city, it was really buzzing.”

The delegation also heard speeches from ACC Liverpool Chief Executive Bob Prattey and Chris Brown, Director, Marketing Liverpool, both underlining the importance of a collaborative approach from the events industry to showcase its influence in business and its benefit to destinations.

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