Events, including those with a business, sporting and cultural theme, and business tourism have been identified as two of five sectors that offer the best potential for significant tourism growth in Dublin and the best return on investment.

This is according to a Destination Dublin – A Collective Strategy for Growth to 2020, a report developed by the Grow Dublin Taskforce – representing tourism and business interests in the city – which was launched at the end of last month.

The report, while emphasising that tourism is important to Dublin in terms of revenue and jobs, finds that the capital is underperforming and has slipped behind its main city competitors in Europe.

Failte Ireland chief executive Shaun Quinn said: “The success of Dublin as a tourism destination will be dependent on tourism operators, sports, arts and culture interests and the wider business community working closely together as never before.”

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