It’s critical to report on event management in order to determine what’s working and what’s not. This will ensure that any future events don’t suffer from past mistakes, and that they’ll benefit from useful lessons learned.
Unfortunately, attempting to collate multiple sets of data from several spreadsheets is a long and arduous endeavour. That said, as complicated as the process is, it’s an absolutely imperative element of the event planning process.

Your report on event management should contain data about every aspect of the event – from the invitation process, through to dietary preferences and attendance rates. By creating a holistic picture of past events, you’ll be able to constantly improve on all facets.

The most important metric you need to report on event management is ROI

In other words, how many of the guests you’ve hosted have subsequently made purchases that were greater than the cost of hosting them. Establishing these figures will require the merging of data from your CRM or financial systems with data that you’ve collected from past events. Start by working out the cost per head for each event, and then calculate the ROI for each separate customer.

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