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The power of incorporating social media into event planning

June 05, 2014· · tags: communication, entertainement, event entertainment, event planning, social media, Twitter

Socializing events and meetings with Twitter can up attendee participation and deepen relationships If you’re using social media in your business, don’t overlook the power of incorporating it into event planning and management. Using a structured social backchannel allows for real-time participation and engagement, not to mention encouraging activity by attendees. More compelling is the fact that many who are not attending but remain interested now have a path to staying in touch with the event, serving as de facto brand ambassadors as they extend the backchannel through their own networks. Your backchannel should be an extension of your overall social media strategy. Just as you have coordinated the team, topics and tools for managing social media, this same discussion should occur for each event, live or virtual, where you seek to foster an active social conversation. What is the backchannel? It starts with a Twitter hashtag. The hashtag itself is quite simple — as in #hashtag. That simple pound sign prior to those characters makes it a clickable link on Twitter (and the many apps used to interact with Twitter outside the official site). Likewise, it can be discovered when searching on Twitter. This […]
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8 Ideas for Creating a Must-Attend Conference

February 12, 2014· · tags: conference entertainment, conference guests, creative entertainment, event planning, unique entertainment ideas

MONTREAL At first glance, Montreal’s C2-MTL conference might seem like Canada’s answer to TED. The offbeat events certainly share some of the same D.N.A., but going into its third year, C2-MTL has carved its own identity. The event, produced by Sid Lee, seeks to merge commerce and creativity—the two Cs—while promoting Montreal as the center of both. In advance of this year’s event, set for May 27 to 29, Emmanuelle Legault, vice president of marketing at conference partner Tourisme Montréal, shared some of the creative strategies behind the event’s success at a small meeting at the Conrad New York. 1. Take risks—even with your budget About 60 percent of the conference budget goes to “things they know are going to work,” Legault says, with the remaining 40 percent spent on testing new ideas. In the end, only about half of the new ideas will succeed, she says, but even the failures can manage to be interesting and send the message to attendees that they will encounter new ideas. “The whole process was important to build a conference and to make sure it keeps it a viable conference and keeps interesting people coming,” she says. […]
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Getting inventive in Phuket

December 16, 2013· · tags: asia, Creative events, event planning, Phulet, Thailand

Themed dinner venues across the island’s exotic locations As one of the region’s most developed and reliable destinations for corporate events, Phuket knows it must always offer something new to keep groups coming back. Notably absent big brands have entered the hotel market, big resorts have changed hands and local event companies are getting creative off-site. Getting creative “We are always looking for new things and trying to present clients with creative ideas,” says Thanate Kienpotiramard, managing director of Bhuket Incentive & Convention Planners (BIC) Phuket. “We try not to use the same things over and over again. This year, clients are looking more at the jungle areas where they can do activities.” Read More
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Let’s Party! 16 Business Event Planning Tips

October 23, 2013· · tags: event planning, event planning tips, lets party, lets party entertainment, Planning Your Event

There are many ways to create a unique experience for your employees, customers, and potential customers. Hosting a business event like a happy hour or networking event is a great way to get in front of people and learn more about them at the same time. Plus, who doesn’t love an excuse to have a party? But first ask yourself, “what are the goals of this event?” Is it to gain more customers, is it to show your employees that you appreciate their hard work, or are you thanking your customers for their loyalty? Who is this event for, and what’s the benefit for you and your attendees? Once you have your goal(s) in mind, like every event, you have to plan ahead. Use these tips and ideas to make business event planning a breeze: Planning Your Event Set your budget – How much can you afford to spend for the event? What will you need? Some of the usual costs associated with events include the venue, food, drinks, decor, marketing (printing/postage), giveaways and labor. Create a guest list – How many people (and who) will you invite? How many people do you expect to show up? These […]
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South Pacific: Tourism Fiji Announces New Tourism Expo for 2014

October 07, 2013· · tags: asia, australia, event planning, Figji, Fijian Tourism Expo, New Zealand, Sheraton Conference Centre

Fiji’s growing tourism industry will receive a boost in the form of Fijian Tourism Expo (FTE), a new major international tourism industry event. Slated to take place at Sheraton Conference Centre in Denarau from May 5 to 8, 2014, the trade event will showcase local tourism operators, Fijian-made products and Fijian culture. Read More
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What are the Latest Trends in Event Technology?

October 03, 2013· · tags: Crowdsourcing, event planning, Technology, Trends

ECrowdsourcingvent technology is a rapidly growing field, with plenty of options that are worth considering. We’ve looked at a few apps and programs that can help planners make better tech choices, but sometimes, just keeping up with the basic trends can be challenging enough. Here’s a quick rundown: Crowdsourcing and a crowd sharing will be more widely used for events. Crowdsourcing is the process of obtaining services, ideas, answers or content from a large group of people (typically an online community) rather than from traditional suppliers, according to event technology expert Corbin Ball. A range of crowdsourcing tools are emerging for sharing, funding, voting, and much more. Benefits include lower costs, greater choice, and better input. Read More
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Macy’s Thanksgiving Day Parade Planner Amy Kule’s Favorite Venues for Events

October 03, 2013· · tags: america, Amy Kule, corporate events, Event lanning, event planning, events venues, Holiday, Macy's, Macy’s Thanksgiving Day Parade., New Jersey, new york, USA

Amy Kule is executive producer of the Macy’s Thanksgiving Day Parade. The iconic holiday celebration, now in its 87th year, is watched live by three million people in New York and more than 50 million people at home nationwide. For a private dinner I think Craft is one of the most sophisticated restaurants in New York. It’s fantastic for celebrations, both personal and professional. For my favorite meal Gramercy Tavern has a level of sophistication that really can’t be matched. It is a special gem in New York, and it’s been that way for a while. To de-stress after the holidays Home! I will stock up at the Stiles Farmers Market. To get inspired Restaurant Marc Forgione is probably one of my top five favorite restaurants in New York. Marc is part of the Macy’s Culinary Council, and his restaurant is homey, it’s welcoming, and the food is just off the charts. Read More
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New ‘Creative Forum’ Targets Creative UK Meeting Planners

September 09, 2013· · tags: Corporate Meetings, england, Europe, event planning, London, nternational Special Events Society, UK

A ‘Creative Forum’ is to be launched next month, giving UK event professionals a place to meet, network and share inspiration. The initiative is pioneered by the International Special Events Society (ISES) UK Chapter and will be chaired by ISES member and Live Union’s creative strategy director Jez Paxman. “The UK event sector is world famous for its creativity, yet the creatives at its heart have no dedicated forum through which to meet, share inspiration or promote their discipline,” said Paxman. “It’s great that ISES are providing an opportunity for us to change this. The forum will be for a broad church of designers, writers, strategists and creative directors.” Read More
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Science of Events survey launches today: What is the correct formula for a perfect event?

August 05, 2013· · tags: Europe Events, event planning, Science of events project, UK

As part of the ongoing Science of Events research to uncover the mystery ingredients which make up the perfect event formula, the team at Jackson Gilmour and the Science Museum have designed a survey for anyone who has ever attended a corporate event. With questions on everything from what motivates someone to attend an event in the first place to the importance of the venue and how much wine is “enough”, the team will use the data gathered to construct an evidence-based equation for the perfect event. “This survey is fun to do, quick to complete and should throw up some interesting information.” says Jackson Gilmour Operations Director Francis O’Hagan. “To my knowledge, research on this scale has not been attempted before; we are looking forward to sharing our findings with event organisers, venue teams and suppliers all over the capital. Everyone who completes the survey will be entered into a draw to win a bespoke lunch for six prepared by us.” Read More
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Middle East: ADNEC to Host Middle East’s Largest Government Tech Show

July 25, 2013· · tags: Abu Dhabi, Abu Dhabi National Exhibition Centre, ADNEC, event planning, Middle East Conference, UAE

Representatives of government departments, ministries and authorities from across the GCC will descend on the UAE capital next year when Abu Dhabi National Exhibition Centre (ADNEC) hosts the inaugural Gov Tech Middle East Organised by Terrapinn, the inaugural event, taking place from April 8 to 9 2014, will provide a platform for ICT professionals to interact, share knowledge and spark innovation within the government services sector. Expected to attract thousands of attendees, Gov Tech will include a keynote conference, free-to-attend on-floor technical seminars, workshops and an industry awards ceremony. Humaid Matar Al Dhaheri, Chief Commercial Officer at ADNEC, said: “We are delighted to host this high profile and unique event for the first time in the Middle East. At ADNEC, we continuously seek to attract new and innovative events to the emirate through the development of strategic partnerships with organisers and highlighting our world-class facilities and services. “The ICT industry is and continues to be a significant contributor to our economic development in the UAE, which makes Gov Tech ME a key event in the region. With a surge in global IT spending, we anticipate strong attendance for this event that further underscores ADNEC’s growth as a regional hub […]
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