Kempinski Looks to Boost MICE Appeal; Will Launch New Brand Standards

As the upscale Kempinski hotel brand stretches beyond its origins in Europe and into more continents, its meetings and events division is developing ways to appeal to C-level international clients from a range of backgrounds. We spoke with Kristina Mees, Kempinski’s new corporate director of group sales, to see how the luxury brand was adapting to changing needs while maintaining its traditional style.

Mees, who took on her role in early July, has already launched initiatives to improve Kempinski’s offerings. The company recently completed a client survey that will help the team develop a level of standards that will remain consistent across the brand. The “Kempinski Group & Event Signature Standards” are set to roll out within the next six months, Mees said, and will focus on consistency in response time, site inspections and perks that can include anything from free rooms for planners to free Wi-Fi to free phone use. “Really, it’s a commitment from our side that all groups and events have certain standards when they’re held in a Kempinski hotel,” Mees said. The research is being consolidated and will be formally presented next month at a conference in Amman, Jordan.

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