Conventions, exhibitions and special events are a great way to introduce people to a new product or reinvented brand, but in a maze of stalls grabbing the attention of the consumer or investor can be a challenge.

At almost every exhibition or tradeshow convention, SME’s can struggle to make an impact when competing against big names that can afford big stands.

With potential distributors, investors and consumers walking through huge centres looking for the ideal product, the most important thing you can do is make an impact with an innovative product.

A recent example of a great execution was the Fisher & Paykel YUM Kitchen at the Good Food and Wine show in Sydney.

They held cooking classes where members of public could get their hands on the tools of the trade and cook up a storm, which is a fantastic engagement model. This stand was larger than life and provided visitors with a very real and memorable experience.

Providing people with something they can physically hold, smell or eat is always a positive step; but how do you make a lasting impact when so many other stalls offer a similar experience?

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