Three is the magic number: Canada again named the country with the world’s best reputation

Canada’s global stature gives it the competitive edge to attract tourists, talents and investment from around the world.

For the third year in a row, Canada has been ranked No.1 as the country with the best overall reputation in the world. The ranking, derived from the Reputation Institute’s annual Country RepTrak™ report, saw Canada keep top spot ahead of Sweden in second place and Switzerland in third.

The Reputation Institute, a global private consulting firm based in New York and Copenhagen, evaluates the reputations of 50 countries based on online interviews with 27,000 people from G8 countries. The Country RepTrak™ report measures the trust, esteem, admiration and good feelings the public holds towards these countries, as well as perceptions of peoples’ quality of life, safety and attention to the environment.

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