Strategy to revitalise Thailand’s exhibitions

Thailand Convention & Exhibition Bureau (TCEB) has unveiled a new strategy for 2014 to lift the nation’s exhibitions industry.

The three-year plan will focus on three key areas – facilitating business growth for the private sector, strengthening its international marketing campaign and identifying new business opportunities for the country’s exhibitions industry.

Thailand’s international exhibition industry attracted over 190,000 delegates in 2013 and TCEB estimates that will increase by 5 per cent in 2014. The exhibitions sector is a key component of its target to attract 987,000 business events delegates to the country in 2014.

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