State of the Industry: more than a quarter of clients demanding ROI

Just over a quarter (27%) of clients are demanding that agencies prove the ROI of events, according to C&IT’s State of the Industry report.

Published in C&IT’s June print edition, out this week, our research reveals that while a distinct minority – four agency respondents – said that none of their clients asked them to provide financial measurement of their events in 2012, the remainder said that a varying proportion of corporates were asking them for proof of ROI.

Client-side event planners are also increasingly demanding that agencies incorporate social media into their event, with an average 26% of clients asking for platforms such as Twitter, Facebook and Linkedin to be used before, during and after events.

More than 40% of those corporate event planners surveyed said that they handled more events in 2012 than in 2011.

Source: http://www.citmagazine.com