SPAIN – Christie puts the dazzle in presentation of Audi A3 Sportback in Spain

Audi wowed audiences in both Madrid and Barcelona with the Audi A3 Experience, the automobile brand’s stunning audiovisual spectacular, combining 360° projections, 3D mapping and Showmaster Control to publicise its new A3 Sportback. Produced by New Media Creative Technology Studio, the show used different Christie projectors and Christie MicroTiles videowalls supplied by Ingevideo.

The event was staged first in Plaza de Colón in Madrid between 28 February and 8 March, and then in Plaza de Cataluña in Barcelona from 16 to 23 March.

The show was held in a special geodesic dome. A true landmark in modern engineering, this igloo-like structure was designed and created by the US companyPacific Domes using a sophisticated negative pressure system that makes the metal structure vanish to create a 800 square metre screen. Measuring 10.5 metres high and with a diameter of 21.7 metres, the dome covers a floor area of around 370 square metres. New Media has the exclusive rights to this system in Spain and is currently one of only four companies in Europe who have access to this type of infrastructure.

Read more: http://www.eventindustrynewseurope.com