South Africa’s Sandton Convention Centre looks to reposition venue

The Sandton Convention Centre (SCC), located in Johannesburg, has been reviewing its position in the South African and global markets, with a view to overhauling its current image.

Last year, the SCC commissioned research to determine a clear direction for its repositioning in the market. Research shows that customers want a venue that is centrally located and close to accommodation, transport and entertainment.

The venue must have advanced technology, and be flexible and accessible and provide a platform conducive to the generating of innovative thinking and new ideas, and be a convivial place to socialise, network, relax and be entertained.

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