SouqWaqif Boutique Hotels (SWBH), the five-star designer collection managed by Al Rayyan Hospitality, is launching its New Year campaign in 2014 to attract families from the Kingdom of Saudi Arabia to come to Qatar to enjoy a host of activities during the SouqWaqif Spring Festival, which opens at the end of January.

The annual festival, sponsored by SouqWaqif Boutique Hotels and organized by SouqWaqif administration and Sawt Al-Rayyan Radio, runs from 24th January to 6th February and is now in its third year. The festivalattracts thousands of visitors and offers two weeks of family-friendly fun including parades, shows, plays, music featuring top Arab stars and children’s entertainment. This latest initiativefollowsa yearin which the collectionreceived numerous international hospitality awards and which saw thelaunch of three new SouqWaqif Boutique Hotels:AlBidda, AlJomrok and the historic BismillahHotel.

The 2014 campaignbuilds on last year’s successful promotion,whichshowcased the exclusive nature of the boutique hotels, each of which combine traditional Qatari hospitality with contemporary styling and world-class facilities and offer an unparalleled experience for visitors in the heart of Doha’s renowned and unique SouqWaqif.

Read more: http://www.middleeastevents.com