Short lead times identified in London venues study

According to the research, events valued at more than £10,000 have an average lead time of 5.7 months, while events up to £5,000 have a lead time of around 2.8 months.

However, there is a positive post-Olympics atmosphere among the 110 hotels, tourist attractions and venues in the capital, with 94% expressing optimism this year.

Meanwhile, 63% of venues surveyed predicted positive growth in 2013 versus 2012.

Venues noted a decrease in the use of discounting to win business – it was reported only 18% of business was won using this tactic – while 7.8% of total event business was attributed to being flexible with minimum numbers instead.

Read more: http://www.citmagazine.com