Yesterday (2 December), the 17th edition of MITM Euromed, Meetings & Incentive Travel Market, the oldest B2B MICE event in Europe and the Mediterranean region, got under away with a fabulous welcome reception at the Gran Casino Aljarafe.
Before the reception, the national and international hosted buyers and press representatives were treated to an exclusive tour of the stunning city of Seville, including the Real Alcazares, the Santa Cruz quarter and Plaza de España, among other attractions.
Today, the convention centre of the TRH Alcora Hotel will host over 2,850 appointments between a select group of over 150 participants, both exhibitors and hosted buyers, from 23 countries – Albania, Argentina, Belgium, Bulgaria, Denmark, France, Germany, Holland, Hungary, India, Jordan, Mexico, Poland, Portugal, Russian, Slovakia, Slovenia, Sweden, Switzerland, Ukraine, United Kingdom and USA – which are expected to generate short- and long-term business to the tune of over €63,840,000.
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