Pre-event planning
Independent high-street pharmacy Numark reappointed W&O Events to oversee its international conference in Hanoi, Vietnam, which took place in April 2013. The previous event was held in New Delhi in 2011 and for this event, Numark once again wanted a destination that was slightly off the beaten track.
Objectives
Numark wanted to highlight current trends in the pharmaceutical industry and give delegates the opportunity to engage with the senior management team and key stakeholders, as well as showcasing new tools for the sector.
Source: http://www.citmagazine.com