New research reveals key to successful destination management

A report released this week has identified the major factors that make for successful destination management. By profiling 26 countries, the report outlines a number of common themes that each of these countries employ to ensure that they continue to be successful and sustainable destinations.

The report outlines concisely and clearly what makes these destinations work well and not so well. It shows how we can learn from these destinations and the mix of activities they undertake.

Its conclusions outline that these destinations are competitive entities with a need for both unique ranges of offers and to be happy societies with contented, proud citizens who want tourism, who will benefit from tourism and who see the true value that tourism can bring. Not only does this lead to a positive experience for the tourist, who wants to get to know and buy into the destination, it also ensures that the seeds of the destination are bedding down for a long, successful and prosperous future.

Amongst other practices, the research subjects reviewed in the Sustainable Destination Report included – destination marketing partnerships, product diversification, project funding, carbon neutral destinations, destination transportation, accessible tourism, MICE (Meetings, Incentives, Conferences and Exhibition) initiatives, destination certification schemes and destination branding.

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