Gyeognam Convention & Visitors Bureau (GNCVB), which was established in 2012, has stepped up efforts to brandish the South Korean province’s industry-hub status and scenic landscapes to attract more visitors from Asia-Pacific.

“Japan, China and Singapore are the top source markets of MICE visitors to Gyeongnam,” said Hyuna Han, GNCVB marketing manager, who revealed that the bureau will focus its marketing efforts primarily on Asian countries for now.
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