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The three-day business festivals aim to be both an inspirational spectacle of creativity and a practical showcase of the competitive advantage that creativity brings.
Creative brand agency Jack Morton delivered the first leg of the tour in Istanbul last week, from 20-22 May. The next festival will take place in Hong Kong from 18-20 November 2014 and then in Shanghai from 3-5 March 2015.
The joint initiative between the public and private sector is supported by partners and curators including HSBC (Principal Partner), PwC, BBC Worldwide, Jaguar Land Rover and De Montfort University.
