Amid global uncertainty, the meetings industry is doing its part to fortify the German economy, according to a new study on the meetings market in Germany, published yesterday by the German Convention Bureau (GCB).
Known as the “Meeting & Event Barometer 2013,” the study found that 362 million people attended meetings and events in Germany last year, up 7.2 percent from 2011. Likewise, the number of meetings and events in Germany grew 9.2 percent, to 2.97 million, while the number of meeting venues grew 4.9 percent, to 6,939.