Germany: Five ‘Megatrends’ Shaping the Meetings & Conventions Industry

The German Convention Bureau has released findings from “Meetings and Conventions 2030: A Study of Megatrends Shaping our Industry.”

Matthias Schultze, Managing Director of the German Convention Bureau, spoke at a press conference today at IMEX America. “The meetings industry is an economic driver for nations all over the world,” he said. “As an innovation leader, we envision this megatrends study helping players in the industry develop a future-oriented strategy that can generate business and economic success.”

Here are the top five megatrends from the study:

·         Technology in work and life: More than 41.6 percent of respondents identified technology in work and life to be very influential in the future of the meetings business. New forms of knowledge transfer will influence all phases of event planning. For example, the worlds of virtual and live events will blur as planners incorporate virtual components in live events and the number of networked virtual events increase.

·         Globalization and internationalization: Approximately 28.6 percent felt very strongly that globalization will have a major impact. Meetings will be all the more important to address issues that arise through increased interconnectedness of cultures and peoples. Individuals will need to be more aware of nuances among country cultures, preferences and lifestyles and speak multiple languages.

Read more: http://www.internationalmeetingsreview.com