German Convention Bureau Names Top 5 Meetings Megatrends

Technology, globalization and sustainability continue to drive the meetings industry forward, according to the German Convention Bureau (GCB), which last week released the results of “Meetings and Conventions 2030,” a study of megatrends that are shaping global meetings and events.

“The meetings industry is an economic driver for nations all over the world,” GCB Managing Director Matthias Schultze said last week at a press conference during IMEX America. “As an innovation leader, we envision this megatrends study helping players in the industry develop a future-oriented strategy that can generate business and economic success.”

According to GCB’s research, the top five megatrends driving the global meetings industry are:

• Technology: “More than 41.6 percent of respondents identified technology in work and life to be very influential in the future of the meetings business,” GCB said in a press release. “New forms of knowledge transfer will influence all phases of event planning. For example, the worlds of virtual and live events will blur as planners incorporate virtual components in live events and the number of networked virtual events increase.”

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