According to the Meeting & Event Barometer 2013, an annual study of the meetings market in Germany, nearly half of all meeting planners prefer suppliers with certified sustainability management systems. Meanwhile, nearly a third say German suppliers’ commitment to sustainability has a positive impact on the quality of their events.
With those data points in mind, the German Convention Bureau (GCB) has appointed Christine Koch to the newly created position of sustainability advisor, it announced this week.
A longtime GCB employee who previously handled database marketing projects for the organization, Koch has been actively involved in GCB’s sustainability efforts for many years, according to the organization, which cites her work on the seminar program for sustainability advisors offered by GCB in partnership with the German Federal Environmental Foundation, as well as her contributions to GCB’s Green Globe certification and its Sustainability Code for meetings in German-speaking countries.
