Focus on content and interaction, corporate planners told

Corporate event planners stressed the need to understand their audience to be truly different at the latest Event Marketing Association (EMA) UK discussion, at the Corinthia Hotel London.

The event organisers in attendance, representing organisations including large banking institutions, law firms, insurance and children’s charities, debated the topic ‘Differentiating Your Brand’ in the most recent of a series of seminar and networking evenings laid on by the association.

Split into four groups, attendees discussed aspects of differentiation: How do you stay ahead of the game?; Successful brand activities; the creative process and making a difference within tight budgets.

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