EIBTM Industry Trends Watch Report Reveals Optimistic Outlook for 2014

The findings for the EIBTM 2013 Trends Watch Report have been collated and the full evaluation is set to be presented by Rob Davidson, Senior Lecturer in Events Management, University of Greenwich, London, UK at EIBTM, which is set to take place in Fira Gran Via, 19-21 November.
The report states; ‘A consensus is forming that, leading into 2014, meetings, events and business travel will continue to remain critical drivers assisting organisations in their efforts to reach their strategic business objectives and effectively communicate with their employees, customers and partners worldwide’.

Davidson’s research will be presented on 19 November (11:30am -12:30pm) in the Lecture Theatre, and as a direct result of the sessions growing popularity, the findings will then be presented in a repeat session which will take place on 21 November (9am-10am) in Conference Room 5.2.

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