China conference to bring 4,500 to Sydney

Mega incentive expected to reap US$20m for state economy

Beijing-based health and skincare direct selling company Pro-Health China has chosen Sydney for its 2014 Annual Conference. Around 4,500 delegates are expected to gather in the New South Wales’ capital for a five-day incentive and training event pegged for the second half of the year.

“Sydney is a dynamic city with many attractions that will give our distributors quite a unique travel experience,” says Pro-Health China president Jason Li.

He adds that he is looking forward to working with Business Events Sydney over the next year to ensure that the company’s high achievers enjoy a rewarding and authentic Australian experience.

While the itinerary has yet to be confirmed, the large-scale incentive is estimated to bring US$20 million in business to New South Wales. It also comes as Sydney works to offset concerns over the relocation of big events to an interim facility at Glebe Island while Darling Harbour convention facilities are redeveloped.

Business Events Sydney CEO, Lyn Lewis-Smith, says that the conference is big victory for the team, as it underlines growth in the number of corporate events that Sydney has secured from Asia, as a result of a targeted marketing strategy.

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