Car launch show ideas for auto shows worldwide

People all over the world love auto shows and the ambiance that surrounds them.
It can be understood as people who run to auto shows really, really love cars and would travel far and wide to witness a new roll-out in person.
They are simply obsess over pistons and dream of powertrains at night.

Our job as an entertainment agency is to make sure that new cars are revealed in the most impressive way. Some cars companies such as Mercedes, Audi, BMW, Toyota, Renault and others have high standards and always ask for more fun entertainment to present their new models.

We have worked on some of the biggest auto shows in the world such as Auto Shanghai (China), Bologna Motor Show (Italy), Paris Motor Show (France), International Geneva Motor Show (Switzerland), Frankfurt Motor Show (Germany) as well as the Tokyo Motor Show (Japan).

Sometimes we simply have to entertain visitors during the motor show on different cars booths to attract people’s attention but regularly we are asked to create entire shows where performers, acrobats and dancers are brought together.

Recently, we brought some stilts jumpers to the Algeria auto show. Four of our acrobats on stilts had to perform four times per day to animate the Nissan booth. A real success as a crowd was present each show to enjoy their performance and of course have a look at the cars.

We also created many car mapping shows for various car brands. These shows are very impressive and the audience is usually very receptive. The technology is a great asset as it helps to discover the car in its true environment.

For Mercedes, we created a huge fresco of rubiks cubes. It was 5 meters by 2 meters and Duc, the artist, had just a few minutes to finish it in front of the audience. The same way, Peugeot asked our glue and glitter painter to reveal their new car model in just a few minutes!

For Toyota, we put together an acrobatic show with some of our great athletes who were jumping from pieces of walls and structures in order to match the 4×4 car characteristics.

You will understand that our role as an entertainment agency is really to create and put together unique shows for worldwide auto shows. We have given you just a few concrete example of operations we have done on motor shows.

Do not hesitate to test us on your next auto event in your country.

By Alexandre Hourdequin