Brands Are Eager to Partner With Cirque du Soleil

Some would argue that advertising has always been essentially a three-ring circus. And now Cirque du Soleil, home to lavish spectacles that are today’s version of the traveling big top, is literally turning the ad business into a high-wire act, as it expands aggressively into marketing and branding partnerships.

The Montreal-based entertainment company is being enlisted by more and more major brands to create custom performances and other theatrical embellishments to grab consumers’ attention while forming emotional bonds.

Source: http://www.adweek.com