Bahrain tourism banking on MICE

Kingdom’s strong economic recovery supported by a mammoth 116% hike in the number of exhibitions and conferences staged at BIECC

Bahrain’s tourism recovery is being buoyed by significant growth in its MICE sector as interest in the established Gulf destination piques once again.
To further stimulate meetings business to Bahrain, the destination is ramping up its participation at the upcoming Gulf Incentives, Business, Travel and Meetings (GIBTM), which takes place at Abu Dhabi National Exhibition Centre (ADNEC) from 24-26 March 2014.

In addition to participating at the event, Bahrain’s Ministry of Culture and Tourism is one of three key regional National Tourism Offices (NTOs) supporting a brand new post-show familiarisation trip programme.

The familiarisation trips are designed to provide GIBTM’s Hosted Buyers with an insight into business and meetings facilities offered in Bahrain and fellow programme launch partner destinations, Qatar and Jordan.

“Bahrain has recognised the important role the meetings industry will play in the country’s economic revitalisation and is investing in tried-and-tested sales and marketing vehicles such as GIBTM, which provides a platform for further boosting its MICE business,” said GIBTM Exhibition Manager Lois Hall.

Read more: http://www.incentivetravel.co.uk