Australian business focuses on Chinese travel needs

Business Events Australia, the business events marketing arm of Tourism Australia, will lead a delegation of 13 Australian businesses to the 2013 China Incentive, Business Travel and Meeting (CIBTM) Exhibition in Beijing to showcase the country’s latest developments in meetings, incentives, conferences and corporate events.

Highlighting Australia’s ongoing investment in business events infrastructure and services is a key focus for the delegation, including the redevelopment of Sydney’s Darling Harbour precinct, which will be home to Australia’s largest convention and exhibition facility when it opens in 2016.

“Incentive trips and corporate meetings have distinct needs that influence the choice of a destination. Australia is well placed to deliver in both respects,” said Penny Lion, head of Business Events Australia.

“In addition to infrastructure and service features, Australia’s core strengths as an international business destination include thecapability for innovative team building and for delivering creative events.”

In the last financial year, Asia delivered 50 per cent of the tourist market in Sydney and regional New South Wales, with half of that from China. Coming to Sydney in the next 12 months are 11 business events with 30,000 Chinese visitors from industries including direct selling, automotive, pharmaceutical and insurance.

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