Asia: Japan leverages its innovative industries for tourism

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Asia: Japan leverages its innovative industries for tourism

Japan is banking on its world-class manufacturing and agricultural sectors to draw more tourists under a new industrial tourism programme. Backed by the Japan External Trade Organization (JETRO), it will target travel agencies and foreign companies interested in how Japanese businesses work.

 

Under the Industrial Tourism: Come See What Makes Japan Tick programme launched alongside its website on November 20, a range of industrial tourism options are available across 24 destinations in Japan.

 

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