Acer holds Christmas-themed summer party

Billed as ‘Acer dream of a white and green Christmas’, the event took place in the Ice Tank, Covent Garden in mid-July.

The event was held for more than 100 retail clients and media to give them details of upcoming launches.

Experiential agency Agent 42 created an ‘Acer’ home inside the exciting venue. Guests were taken around the open plan space showcasing Acer product with experts on hand demonstrating how the products are used in everyday life; laptops in the living room, tablets in the bedroom, and flat screen in the kids playroom with live social media and Skype-ing.

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