5 Tips for Great International Site Selection

How good are you at selecting sites an ocean away?

Choosing the right venue for your global meeting or event can boost attendance and heighten the participant experience. Getting the process right from thousands of miles away presents some unique challenges. Having organized more than 600 international programs in 30 countries, I’d like to offer a few tips I’ve learned along the way.

1. Scout destinations creatively. No law mandates meeting in huge buildings in capital cities! There are benefits to gathering off the beaten path. Choices abound far from major international airports, in facilities accessible by road, train, and ferry. Consider the compelling options in up-and-coming (or merely overlooked) destinations such as Valencia, Spain; Istanbul, Turkey; and Berlin, Germany. I’ve held successful programs in a castle in Ireland, a pasha’s palace in Turkey, and an opera hall in Spain.

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