Online presence may be the best reason to employ a content marketing strategy for your event. The reality of the digital age can render event marketers without one, nearly invisible.

Yet the more you look at it, the advantages begin to compound. Content marketing offers more opportunities for exposure that is less objectionable than traditional methods and it is uniquely designed to reach, charm and engage today’s attendees.

Here are 11 more reasons content marketing makes sense for events today:

1. It’s Specifically Designed for the Digital Age

While versions of it have been around for ages, today’s content marketing takes advantage of search engine algorithms that favor fresh, quality online content. You might visualize it as a wheel: the hub representing fresh quality content posted at least weekly on a website blog and the spokes, the supporting promotion and community building you employ on social networks where your potential attendees hang out .

2. It Improves SEO for Event Websites

In 2013 your event needs to be found online. But if you appear on the second or third page of online search results, your chances of that happening are greatly reduced. Content marketing is specifically designed to take advantage of proven search engine optimization tactics. So it greatly improves your website’s chances of appearing near the top of search results lists.

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