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Sub-Saharan Africa: Stand Designers – Bringing Fresh Innovation to the Events Industry

March 10, 2014· · tags: Events Africa, Events Industry Africa, south africa events, Sub-Saharan Africa
Every real business event or trade show has a variety of stands – be they large, small, original or boring. Yet we regularly forget how important they are to the industry and how much they impact business. Freelance journalist Lesley Stones once said in an article, “When you take part in an exhibition, the stand can be a make or break the affair.” And this rings true for many stand designers.     “A beautifully designed exhibition stand is an essential tool in face-to-face marketing scenarios such as exhibitions,” says Jennifer Gibson, owner of The Exhibitionist, a specialised exhibition-stand company. “It creates an opportunity to differentiate your brand from your competitors and brings an innovative and creative medium to marketing your brand in a 3D form.”   Read More
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At EIBTM, South Africa seeks edge in global bids

November 22, 2013· · tags: South Africa, south africa entertainment, south africa event, south africa events
South Africa is positioning itself in the association bids arena as the country’s body unveils a partnership with convention bureau consultants Gaining Edge.   The announcement at EIBTM in Barcelona comes as South African National Convention Bureau unveiled a campaign accompanied by a new website to introducie meeting facilities and opportunities to international delegates as well as event planners.   The campaign is also aimed at transforming the ‘crying child’ image of Africa into one that personifies a ‘bold new continent’, says South African National Convention Bureau executive manager, Amanda Kotze-Nhlapo.   “It’s now an effort by ourselves with city convention bureaus across South Africa working together to make this place some where that is easy to host your meetings,” Kotze-Nhlapo told a press conference and EIBTM.   Thulani Nzima, South Africa Tourism’s CEO, said in a keynote address that Gaining Edge’s sales representatives in Europe will ensure that vital markets where associations have their headquarters will be covered.   Nzima told CEI Asia that the success of Asia-Pacific destinations such as Australia, Singapore, Malaysia and lately Fiji in attracting association and business event gatherings will be emulated by South Africa.   He pointed to the success of international conferences […]
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